I have sites that receive a large majority of their traffic from other sites that just have my site in their "Links" section. The way to get a lot of traffic from other sites is to chose the right sites. Obviously the sites that are going to send you the most traffic are the ones that have a lot of traffic themselves. So, email the webmasters of sites which you think your site's link would fit well. In the email tell them who you are and where you are from and that you saw their site and that you would like to exchange links with them. Ask them what they would like their link description to say and suggest a description for your own site. Make sure to be respectful of the webmaster you want the link from. Don't ask for to much from them and always offer them the same service and/or something better than what you are asking for in return. For example, if I wanted a specific site to link to Zettas.com I would email the webmaster telling them who I was and that I would like to exchange links in the Zettas links sections, I would compliment their site, and I would offer them a second link on one of my other webpages. Offering the second link would make it even more tempting for the webmaster to accept your offer.

Reciprocal links will also help drive traffic to you indirectly. Many search engines and their respective databases use linking as part of their algorithm to determine how high a site will be listed in their search results. The more sites that are linked to your site the better your results in the search engine listing will be. So not only will you be getting new traffic from sites that link to you but you will also eventually get more traffic from search engines.